KU’s first-ever brand platform unifies and strengthens a brand that spans five campuses, 13 schools, and over 28,000 students. brand.ku.edu​​​​​​​

Without abandoning important KU emblems, the platform reimagines the university’s iconic colors and introduces evocative design elements and typefaces.
In a minute-long spot, the emotion at the core of the brand crescendos, giving the chant resonance for audiences long familiar with — and newly aware of — our traditions.
Throughout the application process, prospective students engage with a consistent yet subtly shifting brand expression as they progress from interest to admission.

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