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KU’s first-ever brand platform unifies and strengthens a brand that spans five campuses, 13 schools, and over 28,000 students. brand.ku.edu
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Without abandoning important KU emblems, the platform reimagines the university’s iconic colors and introduces evocative design elements and typefaces.
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In a minute-long spot, the emotion at the core of the brand crescendos, giving the chant resonance for audiences long familiar with — and newly aware of — our traditions.
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Throughout the application process, prospective students engage with a consistent yet subtly shifting brand expression as they progress from interest to admission.
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