KU’s first-ever brand platform unifies and strengthens a brand that spans five campuses, 13 schools, and over 28,000 students. brand.ku.edu
Without abandoning important KU emblems, the platform reimagines the university’s iconic colors and introduces evocative design elements and typefaces.
In a minute-long spot, the emotion at the core of the brand crescendos, giving the chant resonance for audiences long familiar with — and newly aware of — our traditions.
Throughout the application process, prospective students engage with a consistent yet subtly shifting brand expression as they progress from interest to admission.
