The strategic introduction of new KU branding established clarity, excitement, and early momentum with key audiences. A coordinated set of launch moments and touchpoints created a strong first impression that positioned KU as a leading public research institution with statewide and national relevance.
Shortly before the public launch of the Towering Toward the Blue campaign, nearly 150 notable Kansans and KU supporters joined in a VIP celebration event.
Dynamic narratives and visuals filled Jayhawk Welcome Center exhibit screens and gave attendees an inspiring glimpse into campaign plans. Branded keepsakes shared creative spirit with every guest.
By updating our homepage, we were able to orient and build trust with viewers, instantly welcoming visitors as well as informing them of KU’s status as a prominent research university.
Page views in 2025: 3 million
